What each product tells customers about timing. Pick one of three per product:
- Lead time — one number of days. Put 21 and the site adds 21 days to today and shows the part of the month it lands in: “the first part of October”, “mid-October”, “the end of October”. It moves forward on its own, so there is nothing to keep updating. Best for anything you build to order.
- Specific Date — either Ready by (a firm promise: “ready by March 14”) or Order by (a cutoff: “order by August 10 to make the next run”). The site shows it until the date passes; after that it automatically falls back to “call us to confirm current availability” rather than showing a deadline that’s gone, and this panel warns you so you can set a new one. On a sold-out accessory, a live Order by date is kept alongside the sold-out notice, so customers still see the cutoff for the next run.
- Custom text — type the line yourself, for when it isn’t a timeline at all: “We’re in season, so call to confirm availability.”
Each product has one text box. On Custom text it is the whole line; on the other two it is an optional extra sentence after the date or window — that’s where things like “Bottom coating adds about 7 days.” live. Every row shows the exact sentence the page will print.
Nothing reaches the dev site until you click Apply — it rebuilds the site, which takes about ten seconds. Then reload the dev site to see it for real. Going live is still a separate Publish.
When this is on, a new video found on your channel goes straight to the preview instead of waiting in Pending review.